Jobjuice Marketing 2.4

**Highlighted in the App Store’s "What’s Hot", "New and Noteworthy", and "Staff Favorites"**

The Jobjuice Marketing App serves as a comprehensive reference and interview preparation tool designed specifically for MBAs and business professionals aspiring to excel in marketing or business management.

This app is accessible anytime and anywhere, focusing on practicality and efficiency. It delivers a wealth of marketing strategy information that is easily available at your fingertips.

Features and Benefits:

• Over 50 cards filled with essential marketing concepts and frameworks
• A dedicated section addressing marketing interview preparation
• The ability to group cards by specific marketing topics or interview questions
• Test your knowledge through random card review
• Utilize easy cross-references and links within the cards
• Search for specific topics using the deck’s integrated search engine
• Version 1.2 supports English, Korean, and Japanese, adapting automatically to your device's default language

Founded by Wharton MBAs, Jobjuice emerged from an effort to equip fellow students with effective reference and interview preparation tools across various sectors, including banking, consulting, and marketing. This app synthesizes extensive knowledge of the recruiting process into a user-friendly format.

The app promotes active preparation, fostering creativity, structured thinking, and solid business acumen. Featuring over 50 topics (see contents below), it employs cross-referencing to underscore the connections between strategic marketing and broader business principles.

Jobjuice Marketing has empowered MBA students globally in securing their desired marketing roles while serving as a valuable resource for professionals currently working in the field.

"Flashcards make case prep feel more like a game — I love it." - Leigh Ann Hemenway, Fuqua MBA

"This deck is a tremendous asset for those preparing for marketing positions, as well as an excellent quick reference for current professionals in marketing and general management." - Mikkel Pilemand, International Marketing Director, Carlsberg

Your feedback is always welcome; please reach out via email at [email protected].

Contents:

• Marketing Management
• Marketing Framework
• Case Tools
• The 4Cs Framework
• The 4Ps Framework
• Economic & Quantitative Tools
• Segment-Target-Position
• The Macro Environment
• Industry: Porter’s 5 Forces
• Market & Competition Dynamics
• Product Life Cycle (X2)
• Consumer Adoption Rates
• Identify Problem/Opportunity
• Company Analysis
• Company Value Chain
• Competitor Analysis
• Value Vectors
• Competitive Positioning Strategies
• Perceptual Map Customer Analysis
• Customer Decision Process
• Customer Relationships
• Customer Willingness to Pay
• The Value Net
• Collaborator Analysis
• Pricing Analysis
• Promotion Analysis
• Advertising & Publicity Analysis
• Place (Channel) Analysis
• Product Line/Mix Analysis
• Brand Analysis
• Revenues
• Costs
• Profit & Market Share
• Breakeven Analysis
• Forecasting
• EVC & LTVC Segmentation
• (continued)
• Targeting

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